Leading hospitality firm Rock City has withdrawn its bid to purchase 60% of shares in four SSNIT-owned hotels, citing the "undue negativity" surrounding the transaction.In a letter addressed to the SSNIT Director General dated July 12, Rock City said it took note of ongoing media discussions and a perceived lack of stakeholder engagement, which has created the perception that "we don't want to be associated with our brand.

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""Such negativity is not only injurious to our brand but also jeopardises the success of the investment we intend to make in these hotels,” the statement reads in part.<img src="

alt="" class="wp-image-694206" />Rock City had emerged as the preferred bidder after a competitive process involving 15 other organisations.However, organised labour unions have fiercely

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rejected the sale, calling it "flawed" and "not in the interest of Ghanaian workers."This prompted threats of an indefinite nationwide strike on July 15.

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