Nigerian Afrobeats sensation, Divine Ikubor, better known as Rema, has joined forces with basketball legend Michael Jordan, along with NBA stars like Jayson Tatum and Luka Doncic, to promote the Michael Jordan brand.

At 23 years old, Rema is a standout Nigerian musical talent recognized on the global stage. A recent photo of Rema with Michael Jordan, an iconic sports figure and one of the world's wealthiest individuals, ignited excitement and speculation among fans regarding a potential collaboration between the two.

Fueling the anticipation, Rema hinted at a partnership with the Jordan brand by sharing a post featuring a customized pair of Jordan sneakers with his name engraved on them.

Now, this emerging African star proudly proclaims his official ambassadorship with the Jordan brand, establishing him as the first African talent, whether in the realm of entertainment or sports, to unite with the renowned sports icon.

“I’m now with the Jordan family at age 23, the irony,” he captioned a post.

In the post, Rema is spotted wearing a jump man sweater. The correlating video shows him with the Jordan family and paying homage to Michael Jordan and the late fashion designer, Virgil Abloh.

The deal emphasizes Rema’s undeniable marketability, solidifying his position as one of the most sought-after Nigerian singers in 2023.

The announcement follows Rema’s historic performance at the Ballon d’Or Awards ceremony, where he captivated an audience that included football luminaries like Lionel Messi, Kylian Mbappe, Erling Haaland, and David Beckham.

Rema delivered a captivating rendition of his global hit ‘Calm Down’ at the Théâtre du Châtelet in Paris, making him the first African artist to grace the Ballon d’Or stage.