12th November 2019 1:12:38 PM
2 mins readProfessor Abednego Feehi Okoe Amartey, Vice Chancellor, University of Professional Studies, Accra (UPSA) has advocated for a New Public Sector Management Paradigm in the public sector in Ghana.
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He said a quantum leap from an inefficient public sector to an efficient and highly performing public sector could be achieved by the application of marketing philosophy; stating that this assertion could be substantiated by credible evidence from many developed and other developing countries.
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"To enable easy application of the marketing philosophy in the public sector, I am proposing a new public sector management paradigm," Prof Amartey said over the weekend at the UPSA- Chartered Institute of Management Ghana (CIMG) Public Lecture in Accra, on the theme: "Public Sector Marketing: A Catalyst for National Development".
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Prof Amartey said such a new public sector management paradigm must have features such as a system with a decentralised control of resources, which explores other service delivery models to achieve better results.
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Others were a strong focus on financial control, value for money and increasing efficiency; a command and control mode of functioning, identifying and setting targets and continuous monitoring of performance and autonomy of senior management.
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He said such a new public management paradigm must have a system that enforces compliance and performance audits through transparent means to review accomplishments, setting benchmarks, using protocols to ameliorate professional behavior and keeping the score cards objectives.
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The Vice Chancellor recommended the features of the new public management paradigm to include a more excellent customer orientation and responsive culture and increasing the scope of roles played by non-public sector providers.
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Others are deregulating the labour market, replacing collective agreements to individual rewards packages at senior levels combined with short term contracts and incentives.
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Prof Amartey said the new system should discourage the self-regulatory power of the professionals and handing over the power from individuals to management.
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He mentioned the introduction corporate governance, adding a board model of the functioning and concentrating power to the strategic core of the organisation.
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He also advocated for a system where marketing and stakeholder management were crucial components of the new public management model.
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Source:Â www.ghananewsagency.org
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