A highly acclaimed Ghanaian photographer celebrated for his hyper-realistic style, Prince Gyasi, has been chosen to craft the upcoming Pirelli calendar. Expressing his gratitude, Gyasi stated that he is deeply honored to have been selected for this prestigious opportunity. He further revealed that a portion of the project will be based in his home country, emphasizing the significance of representation and culture in his work.

The 27-year-old started out as teenager taking photos on an old iPhone and has since exhibited in Japan, Brazil and France.

Gyasi's vivid images are influenced by his experience of the neurological condition synaesthesia, which causes a mixing of the senses - in his case he associates colours with words, such as aquamarine and "Wednesday".

The tyre company's calendar has existed for six decades, often showing semi-naked women on its pages, which many critics have regarded as harmful objectification.

There has been a shift in recent years about how women are portrayed, though it not clear if this is a deliberate move. The BBC has asked the company for comment.