The National Media Commission (NMC) has directed Power FM, an Accra-based radio station, to apologise to the wife of the Vice President, Mrs Samira Bawumia, and the entire Fulani community in Ghana for allowing their platform to be used to insult and denigrate them.

According to a statement issued by the NMC on November 6, 2023, the radio station breached the ethical standards of journalism and the public's sensibilities by airing a programme on November 1, 2023, that contained gender-based and ethnic slurs against Mrs. Bawumia and the Fulani people.

The statement, signed by the Executive Secretary of the NMC, George Sarpong, said that the programme sought to incite ethnic tension and undermine national cohesion, peace and development. "Such behaviour has no place in our search for national cohesion, peace and development," the statement read.

The NMC, therefore, ordered the managers of Power FM to render an apology to the affected victims as well as the entire Ghanaian public. The NMC also asked the radio station to present evidence of the apology to the commission before November 11, 2023, or face further sanctions.

The NMC is the statutory body mandated to regulate the media in Ghana and ensure that they adhere to the highest standards of professionalism and accountability.

The NMC also has the power to investigate and resolve complaints against the media and to promote media freedom and responsibility.