A recent survey conducted by IMANI Africa known as 'The IMANI Public Understanding and Literacy for Sentiment and Election Analysis (PULSE)', the ruling New Patriotic Party (NPP) has emerged victorious over the opposition National Democratic Congress (NDC) for the first time in the history of this survey.

Franklin Cudjoe, the founder and president of IMANI Africa, announced this development on April 3, 2024, through a Twitter post.He stated, “For the first time since the inception of IMANI PULSE, the NPP has an edge over the NDC in lesser negative sentiments on social media”.

The survey highlighted a significant decrease in negative public sentiments towards the NPP, dropping to nearly 18% (17.81%) from over 30% in the previous poll, marking a reduction of almost 13%.While the NDC also experienced a reduction in negative sentiments, the rate of decrease was lower compared to the NPP, with negative sentiments decreasing from 21.86% to 18.64%.

Furthermore, the survey revealed that the NPP gained ground in positive sentiments on social media platforms, increasing marginally from 10.22% to 10.71%, whereas the NDC saw a decline in positive sentiment from 10.22% to 9.50%.The IMANI PULSE survey, introduced in the lead-up to the 2024 General Elections, is a fortnightly analysis of social media-based sentiments aimed at understanding the public pulse regarding major political contenders and influential trends shaping social media discourse.

The survey encompasses platforms such as Facebook, X (formerly Twitter), YouTube, Web, TikTok, Podcasts, and Newsfeeds, focusing primarily on the NPP and NDC while also considering other political parties and independent candidates.