The 2025 Telecel Ghana Music Awards (TGMA) has stirred a lot of excitement, with fans and artiste teams actively debating who will take home top honours.

Since public support plays a big role in who wins, many artistes have stepped up their promotional efforts. Some have even hired professional PR experts to help improve their chances ahead of the awards night on May 10, 2025.

On April 9, 2025, popular Ghanaian media personality Tilly Akua Nipaa was named the head of PR for King Promise, a global music star who has received 10 nominations this year.

Tilly’s role is to lead the campaign highlighting King Promise’s success in 2024, with the main focus on helping him win the prestigious Artiste of the Year award—an award he missed out on last year.

King Promise dominated the music scene in 2024 with hits like Paris, Continental, Favorite Story, and Too Sexy. His nominations span several key categories at this year’s TGMA.

Artiste of the Year

Best Afrobeats Artiste

Most Popular Song of the Year – Paris

International Collaboration of the Year – Continental ft Shallipopi

Collaboration of the Year – Favorite Story

Best Music Video – Continental

Best Music Video – Keep It Sexy

Best Afrobeats Song – Favorite Story

Best Afropop Song – Paris

Album of the Year – True to Self

About Tilly Akua Nipaa

Matilda Mensah Marfo, popularly known as Tilly Akua Nipaa, is a well-known Ghanaian media personality with a strong background in the entertainment industry.

She holds a degree in Psychology, English, and Theatre Arts from the University of Ghana and has built a solid reputation through her work on major platforms like Peace FM’s Entertainment Review, TV3’s The Trendz, and Hitz FM’s Showbiz Review Xtra.

Tilly is also recognised as a leading figure in digital media, thanks to her popular podcast, T Means Talkative, and her strong online presence.

With Tilly leading his PR efforts, King Promise is aiming to make a powerful impact at this year’s Telecel Ghana Music Awards.