Talent manager, Bulldog, has declared that he will never join the movement to publicly trash Shatta Wale in an effort to damage the brand.

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The singer's former manager opened up about the struggles and sacrifices he made to make Shatta a household brand.

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He won't publicly criticize him or make any accusations against the man he devoted his time to because of these and other reasons.

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Bulldog in an interview with a blogger said he does well to reach out to the artiste behind closed doors instead of publicly calling him out adding that he needs to protect his brand.

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"If I had the opportunity to speak to the president behind closed doors, I wouldn't even speak out there for him to hear it because those are my views.

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"He (Shatta) is my junior brother so, I tell him things in private, something the public wouldn't hear about. It is a brand I need to protect. It is a brand I sweat, bled, and put my time and effort into so how am I joining the people that want to break the brand and break the brand together? No, I won't do that," Bulldog declared in the interview monitored by The Independent Ghana.

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Bulldog the CEO of Bullhaus Entertainment in July announced that he has parted ways with Shatta Wale, however, they remain good friends. He again stated reasons why he never made a public announcement following Shatta's exit.

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"If people are no longer working together, it doesn't mean they are not talking or are no longer friends...when I started working with him (Shatta) nobody did a story. It wasn't announced that Bullhaus is handling Shatta so why should the separation be announced?" he quizzed during an interview on 3FM with Caleb Nii Boye.

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