7th June 2024 5:00:00 AM
2 mins readGhanaian broadcaster, Bridget Otoo, has recounted the days she had to find shelter in an uncompleted building without access to water or electricity for eight months.
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In an interview with The KSM Show, she explained that the building was located in a developing area, prompting her to seize the opportunity to start a cement-selling business.
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With guidance from a friend experienced in the industry, she obtained cement bags and learned the ins and outs of the business.
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“Before I went to Metro TV I took a break, so I left TV3 in 2017, during that time I didn’t know what to do. So I tried a few things, maybe get some uber but I realised drivers will give you a headache, I might have hypertension and die and leave the car for the driver. And a very good friend of mine at GIJ was selling cement and I told I have moved to a developing area living in an uncompleted building with no water and no light. I said I think this area the cement will sell and she said yes.
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Despite facing challenges and financial constraints, Bridget Otoo persisted in her new venture, even working as a salesperson herself due to limited resources.
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“So she taught me how to do it, and so I was able to get some few bags of cement with the help of a man and his wife who brought the goods and I started selling. I couldn’t afford to pay 350 Ghana cedis for a sales girl at that time so I will sit in the shop and sell as a sales girl.
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She recounted days spent persuading contractors and masons to patronize her business.
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While some potential customers were initially skeptical or even hostile, the journalist, eventually earned their trust and saw success in her business.
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"The first three weeks I made no sales although people came around to make inquiries. I sat on the ‘abobboya’ that belonged to one of the boys and visited some sites in the area to beg people to buy from me," she stated.
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She revealed that when her efforts started paying off people thought she was using charm to sell her cements.
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“We have been doing it for 6 years, eventually when it caught on people thought it was a charm, people were buying, we could sell like almost 2,000 bags in a week.The first three weeks I made no sales although people came around to make enquiries. I sat on the ‘abobboya’ that belonged to one of the boys and visited some sites in the area to beg people to buy from me.
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Watch video below:
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