The Chief Executive Officer (CEO)of the Petroleum Hub Development Corporation (PHDC), Charles Owusu, has advised the New Patriotic Party (NPP) to focus on engaging undecided voters, rather than preaching to those who are already aligned with their views.

Speaking on TV3, he stated that it is crucial for the party to shift from its current strategy of targeting only its supporters.

According to him, the party must target voters directly rather than primarily speaking to loyalists at large rallies.

He added that large crowds could be deceptive, recounting an incident where the National Democratic Congress (NDC) became reluctant due to the massive crowd it pulled during rallies.

"NPP says it's going to launch its manifesto at Takoradi. There's no need to preach to the converted. The one who has already accepted God does not need anyone to lead them again. Sometimes I see them speaking to their own supporters," he stated.

He cautioned the NPP against relying on the energy and enthusiasm of large gatherings, but personal interactions and targeted outreach would be more effective in securing victory in the upcoming December polls.

"The crowd can deceive you, in 2016 I saw a lot of our NDC members gathered at the stadium yet the party lost over 1 million votes. Just as the EC said, elections are won at the polling stations. At this point a door to door campaign is crucial for the NPP if it wants to win December polls," he added.

He stated that the former flagbearer of the party, John Agyekum Kuffuor, won the presidential elections in 2000 as a result of the door-to-door campaign he implored.