Ghanaian music producer Richie Mensah recently discussed why talent alone is not adequate for musicians to thrive in the industry.

Mensah, known for his work with artists like Kuami Eugene, KiDi, and MzVee, emphasized that while talent is crucial, it's not the sole determinant of success.

According to him, discipline, marketability, business acumen, and industry knowledge are equally essential for artists to succeed.He highlighted that these factors often play a more significant role than raw talent.

In a video shared on Titok, Mensah pointed out that many talented artists struggle because they lack these essential skills.He cited that around 80% of talented artists fail to achieve their desired success due to a lack of understanding of the business side of the industry.“ Many musicians fail to maintain the spotlight because music is more than talent but factors like marketability, business sense, and industry knowledge.”

Mensah stressed that treating music as a business and mastering these key elements is vital for sustained success.The discussion sparked varied opinions among netizens in the comments section of the video, reflecting the ongoing debate on talent versus other critical factors in the music industry.

Watch video below: