8th August 2024 11:01:33 AM
3 mins readThe Ghana Investment Promotion Centre (GIPC), in partnership with the Ghana National Chamber of Commerce & Industry (GNCCI), recently organized a B2B meeting aimed at fostering growth in the agricultural sector.
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This gathering united Micro, Small, and Medium Enterprises (MSMEs) with Multinational Enterprises (MNEs), alongside stakeholders from both the public and private sectors, to explore strategies for strengthening Ghana's agricultural industry and its value chains in light of recent economic shifts.
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Addressing the attendees, Mr. Edward Ashong-Lartey, Director of Investor Services at the Centre, highlighted the increased demand for value-chain services, particularly in agriculture, due to the disruptions caused by the COVID-19 pandemic, which negatively impacted businesses.
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GIPC and GNCCI host collaborative B2B meeting on enhancing Ghana's agricultural industry
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As a result, he observed that many investment promotion agencies have taken steps to assist foreign companies and multinationals in adjusting to these new challenges. He also pointed out that the current situation has significantly impacted small-to-medium business operators. Therefore, a good way to support MSMEs and harness their potential will be to “….. integrate them into global or regional value chains."
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He noted that while most value-chain analysis is performed by these companies themselves; the GIPC can help accelerate the process by matching foreign affiliates with local suppliers. He added that “one of the key things that GIPC does is fostering linkages; from joint-venture partners to identifying people who can provide the needed services".
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GIPC, GNCCI hold joint B2B meeting on Ghana's agricultural sector
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Mr Ashong-Lartey expressed optimism that the B2B meeting will facilitate meaningful interactions between MSMEs and multinationals and create a pathway for mutually beneficial economic ties. He then concluded by encouraging enterprises (both foreign and local) to reach out to GIPC's Aftercare team to resolve their post-establishment issues. Taking her turn, the Head of Marketing at the Ghana National Chamber of Commerce and Industry (GNCCI), Mrs Grace Dzeble, mentioned that her outfit was focused on fostering partnerships for businesses within the country. This, according to her, was necessary to Calendar e effectively under the African Continental Free Trade Area (AfCFTA).
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"…We have to do this so that when the bigger African market is fully opened, we will be able to build on the synergies, to satisfy the [huge] regional demand” she said. Mrs Dzeble added that “…the [GNCCI] has been keen on building the capacity of businesses in Ghana, to prepare them for the bigger picture of the African market.”
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GIPC and GNCCI Host Collaborative B2B Event Focused on Ghana's Agricultural Industry
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She emphasized that the B2B event was vital for stakeholders to forge connections and integrate subsidiary value chains. She encouraged the foreign companies attending to partner with local MSMEs, noting that these connections could significantly enhance their operations.
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GIPC and GNCCI Organize Joint B2B Meeting to Enhance Ghana's Agriculture Sector
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Following the presentations, participants had the chance to pitch their businesses, paving the way for possible partnerships. The event then transitioned into a networking session, allowing businesses to engage with one another and establish the necessary links to advance their enterprises.
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