World's richest person, Elon Musk, has caused a stir by changing his name on the social media platform X to "Kekius Maximus" and updating his profile picture to an image of Pepe the Frog, a meme often associated with far-right groups. He did not provide an explanation for the change, which has sparked widespread curiosity.

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This move has had an immediate effect on the cryptocurrency world, with the value of a memecoin— a digital currency inspired by memes—that shares the same name as Musk's new identity, seeing a sharp increase in value. Musk has previously influenced cryptocurrency prices through his posts, though it's unclear if he was involved with this particular memecoin.

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Even @elonmusk's game name is "Kekius Maximus" Go to 5M 38S on his last stream

The True OG of Free Speech! $KM pic.twitter.com/XEzq4Xm6Tv— Kekius Maximus (@Kekius_Maximus) January 2, 2025 "Kekius" appears to be a Latinisation of "kek", a word roughly equivalent to "laugh out loud" popularised by gamers but now often associated with the alt right."Kek" is also the name of the ancient Egyptian god of

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darkness, who is sometimes depicted with the head of a frog.Many people associate "Maximus" with the name of Russell Crowe's famous character in the movie Gladiator, Maximus Decimus Meridius.Musk's new profile picture shows Pepe the Frog dressed in Roman military attire, holding what seems to be a gaming console, adding an interesting and playful twist to the meme's typical representation.

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