The CEO of Askof Productions Limited, Afua Asantewaa O. Aduonum, is preparing to shatter the record for the longest singing marathon, and singer Efya has enthusiastically vowed her support for him.

Speaking on Okay FM ahead of her Efya Live performance at the Accra International Conference Centre on December 23, 2023, Efya declared her unwavering support for Asantewaa.

“I’m officially making a statement to support her Guinness Record singathon. Anything she needs… even if she wants to borrow voice, I’m available. She has my permission to use my songs,” said Efya.

In an ambitious endeavor to set a new Guinness World Record (GWR), Asantewaa is gearing up to host a four-day musical marathon at the Akwaaba Village. Her goal extends beyond personal achievement, as she aims to champion and elevate Ghanaian music through this extraordinary event.

Aspiring to surpass the existing record established in 2012 by Indian participant Sunil Waghmare, which currently stands at 105 hours, Afua Asantewaa O. Aduonum is planning a challenging feat lasting 117 hours. Throughout this extensive period, her exclusive performances will showcase a diverse range of Ghanaian songs, encompassing genres such as gospel, highlife, and hiplife.

Efya’s concert

The concert, a significant milestone in Efya's two-decade-long career, follows the successful October 2023 release of her latest EP, "No More Tears."

Guaranteeing a night to be remembered, the event showcases an impressive lineup of Ghanaian artists and unexpected surprises, seeking to redefine the benchmarks for live entertainment.

Jointly presented by D's Dreamworld Ghana, Live Konnect, and Gingam Entertainment, Efya Live in Concert is poised to establish itself as an annual tradition, strategically scheduled just two days before the Christmas festivities.

Beyond the anticipation for this musical extravaganza, the concert signifies a significant cultural and entertainment milestone, offering attendees a night filled with pure entertainment, nostalgic moments, and an unparalleled live experience.