Ecobank, a prominent pan-African financial services group, has introduced its latest brand campaign, 'A Better Way | A Better Africa,' during the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 (AFCON)."

As an official sponsor of the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023, Ecobank takes pride in leveraging the unifying, exhilarating, and progressive spirit of African football.

Through this, the financial services group aims to showcase its commitment to the sustainable growth of the continent. The campaign emphasizes Ecobank's dedication to empowering its clients and customers in attaining their goals for a better future, contributing to the vision of a better Africa.

Jeremy Awori, Chief Executive Officer-Ecobank Group said: “At Ecobank, we drive growth in Africa by our delivery of affordable, reliable and innovative financial services to our clients and customers, while making a significant contribution to Africa’s development. ‘A BETTER WAY | A BETTER AFRICA’ reflects our unwavering dedication to our continent. Driven by our commitment to continuous improvement, we deliver enhanced financial services, greater customer experience and more customer-centric solutions”.

The foundation of this brand campaign is rooted in the findings of a comprehensive pan-African brand survey, which encompasses insights and opportunities gathered through extensive research.

Jeremy Awori added: “Our pan-African purpose and single gateway platform, as well as the diversity of our leading workforce operating from 35 countries, position us as an enabler and partner for our clients and customers to identify and seize new opportunities”.

The campaign also highlights Ecobank’s digital network and its continent-wide connectivity; including its unified payment ecosystem, which supports market access and business growth, while capitalising on opportunities presented by the African Continental Free Trade Area (AfCFTA).

The fully integrated campaign features a diverse mix of digital and traditional media and includes a television commercial filmed on the continent. Following the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023, the campaign will continue being rolled out across Africa.

Ecobank Group (or ‘Ecobank Transnational Incorporated’ or ‘ETI’)

Ecobank Group is the leading private pan-African banking group with unrivalled African expertise. Present in 35 sub-Saharan African countries as well as France, the UK, UAE and China, its unique pan-African platform provides a single gateway for payments, cash management, trade and investment.

The Group employs over 14,000 people and offers Consumer, Commercial, Corporate and Investment Banking products, services and solutions across multiple channels, including digital, to over 32 million customers.