MultiChoice Ghana (DSTV) has disclosed that it will be revising its subscription fees upward by an average of 15% across all packages, with the new rates set to take effect on April 1, 2025.

This marks the third price increment within a short period, following two adjustments in 2024 that triggered strong dissatisfaction among customers.

Consumer rights organization CUTS International has raised objections to the abrupt announcement, urging DSTV to adopt a more transparent approach by giving customers sufficient notice before altering fees.

“The brief notification period may not have given subscribers enough time to assess their options or make necessary adjustments. Respecting consumers is crucial in any marketplace, particularly when services are prepaid and billed on a recurring basis,” CUTS International stated in a press release.

They further emphasized that clear and timely communication about pricing adjustments is not just a courtesy but a necessary step in maintaining consumer trust and loyalty.

DSTV’s pricing strategy has also faced resistance in Nigeria, where a similar attempt to increase rates was met with widespread rejection from subscribers.