27th November 2023 11:40:56 AM
1 min readGhanaian rapper and singer Desmond Kwesi Blackmore, widely known as D-Black, attributes the greater success of Nigerian artists compared to their Ghanaian counterparts to their business-oriented approach.
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He observes that Nigerian artists prioritize the business side of the industry, while many Ghanaian artists create music primarily for the love of the art.
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Speaking in a recent episode of The Afrobeats Podcast, D-Black said, “Why Nigerian records are flying higher than the Ghanaian ones is because Ghanaian artists don’t really care about the money.
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"They don’t care about the business. It’s just the love of art that overpowers everything. There’s really no business behind it.
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“BET nomination, all the accolades, I made no money. But as soon as I switched to the commercial mood of Afrobeats, I bought my Ferrari and Range Rover. I was everywhere.
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He emphasised that relying solely on talent is insufficient and suggested that artists should utilise social media to amplify the business aspect of their craft.
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“Artistes and creatives need to understand that music alone is not enough. You need to get up and grind. You need to take advantage of social media to promote your craft.”
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