The Ghanaian music duo, Keche, has criticized the creative arts industry, alleging that many of its participants are hypocritical and do not genuinely support artists' growth.

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According to Keche, there are instances where individuals attempt to disrupt their group's relationship by speaking ill of one member in an effort to break their partnership.

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Keche's Joshua shared an example of an industry player with connections to them who discouraged event organizers from booking them for events and instead recommended their rivals.

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“There are people in Ghana who want to be on board and support Keche who even play our recordings. We went for a show in Nigeria with one Ghanaian actress who was supporting us. Joycelyn Dumas was there as well as Adjetey Anang.

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"So when we were returning after the program the organizer called and asked if we knew the lady we went with and we said yes. The organizer warned us to be careful with her because he approached her about wanting to book us for a show but she told him to forget us and book 4X4 instead,” he said in an interview with Kingdom FM.

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He further lamented how some industry players have attempted to break their music group in the bid to see their downfall.

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“And this has been happening around Keche. You have no idea how people would call Andrew and tell him to forget me [Keche Joshua] because he is the one doing well with the singing. And the same people would call and tell me I am the one best. These people are players in the industry,” said Keche Joshua.

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