On the occasion of this year's World Milk Day celebration, the leading dairy brand, Cowbell, has reiterated the need for milk consumption to address the issue of paediatric malnutrition in the country. This was announced at a nutrition assessment programme held on the 1st of June at the Ledzekuku Northern cluster of schools to commemorate this year's World Milk Day.

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The programme, organised by Cowbell in partnership with the 37 Military Hospital, aimed to assess the nutritional status of children in the school. A total of 240 students were assessed using the Mid-Upper Arm Circumference method of measurement, leading to twenty-five (25) school children being identified as suffering from different medical conditions, including malnourishment.

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<img alt="" class="wp-image-502491" width="676" height="471"/>Mr Gideon Kodo (standing in the middle) addressing his teamDieticians from the hospital and representatives from the Cowbell brand delivered a dietary talk to over 2,000 school children on the nutritive relevance of the Cowbell Milk product and the need for a balanced diet through a class-by-class approach.

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Addressing the leadership of the school before the start of the programme, Corporate Communication and PR Lead, Mr Gideon Kodo, emphasised the importance of World Milk Day to the Cowbell brand. "As a leading dairy brand in the country, we consider this day very important in our brand activities and engagements.

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Our wide range of Cowbell products continues to provide quality milk to meet the nutritional needs of the Ghanaian consumer, especially children. We believe it is important to highlight and educate the public on the nutritional benefits of milk consumption and, as such, our product Cowbell Milk. We also believe it is important to shed more light on the difference between non-dairy creamers and milk.

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Our product Cowbell is rich in protein and vitamins like Vitamin B9, which is good for the cognitive development of the child, provides energy, and boosts the immune system, to name a few," said Mr Kodo.<img alt="" class="wp-image-502492"/>Principal Dietician at the 37 Military Hospital, Alexander Stonliver Larbi, expressed his excitement about the partnership with the Cowbell brand over the past three years in a media interview.

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"The intake of milk, especially at the early stages of a child's life, is crucial for developing strong bones and teeth, which helps prevent osteoporosis and bone fractures later in life," added Mr Larbi. The assessment programme was followed by a donation of Cowbell and Yumvita products, as well as a visit to the Pediatric unit and ward of the 37 Military Hospital.

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<img alt="" class="wp-image-502493"/>Acting Commander officer, Colonel Mensah, receiving the product on behalf of the hospital, commended both brands for their longstanding relationship and assured that the products will serve the purpose for which they were donated.

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Since 2020, Cowbell, in partnership with the 37 Military Hospital, has organised a nutrition assessment programme every 1st of June to commemorate World Milk Day, a day set aside by the Food and Agriculture Organization under the United Nations to recognise the importance of milk as a global food.

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