The Chartered Institute of Marketing Ghana (CIMG) is advocating for the appointment of marketing professionals to take the lead in revitalizing underperforming state-owned enterprises (SOEs).

As part of this initiative, the CIMG has initiated discussions with the Public Services Commission to explore the feasibility of incorporating marketing expertise at the highest levels within all Public Sector Organizations.

This move aims to prioritize the interests of customers and improve overall performance.

During the 34th CIMG National Awards ceremony held in Accra, Dr. Daniel Kasser-Tee, President of the CIMG, emphasized that historical evidence demonstrates the significant positive impact marketers have had on numerous SOEs.

Consequently, he stressed the importance of granting more marketing professionals the opportunity to oversee and manage these state-owned enterprises.

“Ghana has, over the years been grappling with poor performing state-owned institutions. We can count very few such institutions that have behaved differently and stood out very tall among their peers. I have previously advocated for the appointment of Marketers, or at least people who understand the essence of marketing, at the helm of poorly performing organisations. History points us to the good work of the good old Professor Stephen Adei and how he turned GIMPA around.”

“We have had the cause to talk about the good work being done at the University of Professional Studies, Accra, where two different Vice-Chancellors, Prof. Joshua Alabi and our guest of honour for this evening, Prof. Abednego Feehi Okoe Amartey, have both won the prestigious Marketing Man of the Year at different times. This is uncommon for public institutions and it is not through sheer luck but can easily be traced to the individual transformational agenda of these three men, backed by their marketing mindset”, he explained.

Dr. Kasser-tee commended the Board and Management of the Bulk Oil Storage and Transportation Company (BOST) for the good work done, adding, “We have taken the trouble to appreciate them as an incentive for other public sector organisation to emulate their good work”.

Unfortunately, the Chartered Institute of Marketing Ghana (CIMG) did not acknowledge any winners in several categories, including Finance House, Telecommunications (Allied & Support Services), Airline of The Year (International), E-Commerce, and Internet Service Provider. This decision was based on the determination that the entries submitted by participants in these industries did not meet the minimum standard criteria for evaluation.

Nevertheless, the CIMG did recognize outstanding performers from the second wave of the Ghana Customer Satisfaction Index (GH-CSI, 2022), which was primarily focused on the banking industry. The awards ceremony will honor top achievers in both Consumer and Business Banking tonight.

Dr. Kasser-Tee commended all individuals and businesses who have supported CIMG throughout the year, especially its sponsors, adding “your support and participation in the processes are mainly responsible for bringing us to this point where we are ready tonight to recognise deserving winners. I therefore seize this opportune moment to congratulate all winners as well as the good people gathered here and those following us online for agreeing to patronise this year’s event."