Media personality George Quaye, has expressed dissatisfaction with the Supreme Court's decision to uphold the ban on notable figures from advertising alcoholic beverages in the country.

Quaye argued that it would have been more beneficial for the Food and Drugs Authority (FDA) to lift the ban, which has been enforced since 2015.

He suggested that collaborating with celebrities could be an effective strategy to educate youth about the risks of alcohol consumption, rather than restricting their participation in advertising.

Chief Justice Gertrude Torkornoo delivered a summarized version of the Supreme Court's ruling, affirming that the FDA's directive aligns with constitutional principles.

In an interview with JoyNews, Mr Quaye emphasized the potential of celebrities in raising awareness about more dangerous substances among youth, implying that involving them in sensitization efforts could mitigate harmful behaviors.

"Rather find a way to engage popular people and celebrities to help educate these kids. Don't fight them and make them feel like they have to stay home and not find jobs to do just because you want to create some laws that modern times don't align with," he said.

Today's ruling concludes a lengthy legal battle initiated by Mark Darlington Osae, CEO of Black Kulcha Music, against the FDA's regulations prohibiting celebrities from endorsing alcoholic drinks.

The full verdict is scheduled for public release on Friday, June 21. Joseph Bennie, Director for Legal and Corporate Affairs at FDA, welcomed the ruling, pledging measures to prevent circumvention of the ban by well-known personalities.

Representatives from the Ghana Music Alliance, including Nii Ofoli Yartey, expressed disappointment but vowed to continue advocating for the creative arts industry.

Background:In 2015, the FDA implemented guidelines aimed at regulating alcohol consumption in Ghana, which included restrictions on celebrity endorsements in alcohol advertising.

The rationale cited was the potential influence of celebrities in promoting alcohol consumption among minors.

Mark Darlington Osae filed a lawsuit challenging the FDA's directive as discriminatory against the creative arts industry. The case highlighted constitutional concerns regarding equality and discrimination based on occupation.

Several figures from the creative industry, such as Wendy Shay, Shatta Wale, Brother Sammy, Kuami Eugene, and Camidoh, have opposed the ban, arguing that it limits their income opportunities and livelihoods.