The Advertising Association of Ghana (AAG) has urged authorities to enforce strict regulations to ensure billboards meet structural integrity standards, warning that failure to do so could lead to more collapses, property damage, and accidents, especially as the rainy season approaches.

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Concerns over billboard safety have intensified due to the increasing number of improperly installed structures, some of which are positioned dangerously along pedestrian walkways and busy intersections.

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Speaking to Citi News, AAG President Andrews Ackah lamented the authorities’ inaction despite repeated warnings and engagement efforts.

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“I’m sad to say that we brought this issue over and over again; we only wait for the rains to pour for us to have these conversations, and we go back to sleep. I’m sorry to say, there’s going to be more rains, and we’re going to have more of these billboards falling,” he stated.

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He further stressed the risks posed by weak enforcement, recalling past incidents that resulted in casualties and loss of property.

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“We have had casualties before, and we have had properties damaged lost in the past. And I still do not understand why the authorities do not have the courage, if I should say, they are the ones who have the laws in their bosom," he added.

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Ackah challenged authorities to take responsibility for ensuring that only billboards with the necessary permits, structural integrity, and regular maintenance are allowed.

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“Either they do not have the courage, or they are under-utilized. The authorities are the ones who should be held responsible for making sure that they have the right permits out there. For making sure billboards pass integrity tests and maintenance.”

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His call adds to growing demands for improved oversight to prevent avoidable accidents linked to poorly installed billboards.

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