The most recent Land Rover was unveiled with prominent displays of the Ghanaian Adinkra symbols on it, giving the emblems a major aspect.

The Ghanaian American Journal stated in a post on LinkedIn that this occurred when Jaguar conducted a UK site tour, exhibiting the Adinkra insignia on the new automobiles.

Additionally, it stated that the company's "culture to promote their #BlackFutures programme" includes this project.

“The car features Adinkra symbols, which originate from Ghana and represent concepts or aphorisms. Design inspiration - to communicate an aspiration of unity between the iconic British brand and the wealth of culture, heritage and ancestry of Africans and the diaspora. Megan H. curated the design brief by selecting the symbols which are most important culturally, and those she believes has resonance with both Black History Month and Jaguar Land Rover’s values,” the post said.

A news report on teamtechservices.wixsite.com written by Joshua Kwabena Smith, confirmed this, adding that the newly-launch car has lots of Ghanaian Adinkra symbols as part of its design.

About Adinkra symbols:

Traditional Adinkra cloths, which are decorated with symbols and aphorisms, were first invented in 1817 by Akan artisans from West Africa for royalty, and spiritual leaders wore them during funerals and very special events. These symbols were used to express various themes that relate to the history, beliefs, and philosophy of the Asante.

They mostly have rich proverbial meanings since proverbs play an important role in the Asante culture. The use of proverbs is considered a mark of wisdom.

See photos of the cars below: