The proposal to allocate 33 million rand ($1.7 million or £1.3 million) to enlist Emmy-winning comedian Trevor Noah for the promotion of South Africa as a tourist hotspot has sparked controversy within the nation.

South Africa's Tourism Minister, Patricia de Lille, informed parliament about the intention to compensate Noah for his involvement in a five-minute promotional video aimed at showcasing South Africa's tourism offerings.

Despite facing opposition from numerous Members of Parliament, Minister de Lille clarified that Trevor Noah's remuneration would not be drawn from public funds. Instead, the funds would be sourced privately from the Tourism Business Council of South Africa, an overarching body that represents the interests of the country's travel and tourism sector.

Critics of the proposed deal, both on social media and within South Africa, have deemed it unnecessary. Some argue that the timing is inappropriate, given the financial struggles faced by many South Africans.

One Twitter user expressed frustration, stating, "We expect the government not to waste money we don't have on useless things. We don't care who he is; the country is in shambles. No electricity, no employment, but they have 33 million to give to Trevor Noah. What has Trevor Noah contributed to the betterment of this country?"

On the other hand, some South Africans believe that Trevor Noah's prominent status in Hollywood could potentially enhance South Africa's tourism industry.

In March of the same year, Trevor Noah, alongside tennis legend Roger Federer, both of whom hold dual South African and Swiss nationalities, participated in a campaign aimed at promoting Switzerland as a travel destination.