Grammy Academy Member C-Real has asserted that Ghanaian artists are limiting their Grammy potential by prioritizing global trends over their own cultural identity. In a recent appearance on Channel One TV’s The Chat, C-Real discussed how this focus on international appeal is holding back the growth of distinctly Ghanaian music.

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C-Real explained, “Betrix touched on something that I am also very passionate about – which is identity … The last time we had an authentic music genre was Highlife, then after Highlife we had Hiplife. Instead of institutionalizing Hiplife as a genre for Ghana, we got caught up in arguments over who did what, making it unattractive.

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”He went on to emphasize that while he enjoys global pop music, the Ghanaian music scene should focus more on its own cultural roots.“I love pop music – Beyoncé is the biggest pop star in the world, but I don’t know who owns it, and I don’t care... We’re always grasping at straws with what is globally relevant without investing in what is exclusively Ghanaian,” he added.

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C-Real’s comments reflect his belief that embracing Ghana’s unique musical heritage could be the key to breaking through on the global stage and earning the recognition that Ghanaian artists deserve.exclusively Ghanaian”. He addedCyril-Alex Gockel, widely recognized as C-Real, emphasized the importance of embracing Ghanaian culture and sound to make a distinctive mark on the global music stage.

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In addition to being a member of the Grammy Academy, C-Real is also a Marketing Consultant and Media Personality at 3Music TV.“We’re constantly chasing global trends without investing in what’s uniquely ours – we’re losing authenticity,” says Cyril-Alex ‘C-Real’ Gockel, Grammy Academy Member and Marketing Consultant, in conversation with @pk_koomsonn on #TheChat pic.twitter.

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com/7aUkViy1VX— ChannelOne TV (@Channel1TVGHA) November 23, 2024

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