Executive Director of Big Ideaz Consult event company, Kojo Poku that the only event in Ghana that attracts big sponsorships is the Telecel Ghana Music Awards (TGMA), organized by Charterhouse.

Speaking during a panel discussion on Joy FM, Kojo Poku made claims that Ghana has lost most of the big brands known for thier heavy investment into concerts.

Adding that, the few ones left have scaled back on their investment in the events industry.

“The biggest sponsorship anybody can get is what Charterhouse is getting for TGMA, because they have a long-term partnership,” he stated.

Kojo Poku also mentioned that, “Over the last how many years we’ve lost all the big brands in Ghana. As we speak right now, there’s no brand in Ghana that even spends more than a million dollars the whole year on events.”

Meanwhile, Talent and brand manager Bernard Kafui Sokpe, popularly known as Mista Meister, has vowed never to invest in organizing concerts in Ghana.

His comment is a reaction to Executive Director of Big Ideaz Consult, Kojo Poku's recent remarks on Joy FM that “We are all (every event organiser) in debt, people are chasing me and calling my phone every day because we do events hoping we get it back.”

While Mista Meister did not mention a particular event he organized and made losses, he confirms that the venture is indeed not worth their time and effort.

“Events in Ghana are not lucrative. Especially high-budget events like concerts etc. Even if you have Jesus Christ and the 12 disciples as headliners, the cost of setting up the event always out budgets ticketing revenue and sponsorships. Me mome dieeer never again!” he wrote.

In contrast, renowned radio and TV presenter Mercury Quaye and YFM radio presenter, Kojo Manuel, have been complaining for a couple of years about how event organisers treat MCs in terms of compensation.

Merqury Quaye called on event organizers to provide fairer compensation for MCs, while Kojo Manuel questioned why these organizers tend to undervalue the work of MCs as merely supplementary to the event.

Kojo Manuel revealed instances where some event MCs were compensated with drinks and even women.

“This is strictly a business unless you are telling me that you are giving me something that I value in return for it. No two ways,” he noted.

Watch interview below:

View this post on Instagram A post shared by Joy 99.7 FM (@joy997fm)