Former Head of Communications for Charterhouse, George Quaye, has criticized musicians who publicly admit their ignorance about the Telecel Ghana Music Awards (TGMA) submission process yet fail to seek assistance.

Speaking on Daybreak Hitz with Andy Dosty, Quaye expressed disappointment in artistes who claim they do not understand the nomination procedure, despite the availability of guidelines.

"Robert should come to your house to show you how to do it? It's there on the website. The scheme has been here for 25 solid years. If you cannot do it yourself, get somebody to do it for you. But to go sit on radio or social media and say, ‘I don’t know,’ you must be ashamed of yourself. Are you kidding me?" he asserted.

Quaye further emphasized that musicians should take the initiative to learn about the process, just as they would for international awards like the Grammys.

"If you want to submit your works for the Grammys, do you go to anybody to teach you what to do? At least you have to show that interest, right?" he asked.

With the advancement of technology, he noted that artistes have no excuse for ignorance, as the information is readily available.

"In 2025, with so much tech around, I’m sure if you Google ‘how to submit my forms for the TGMAs,’ you’ll find the answers. There are many people who can help you," he added.

His remarks serve as a call for musicians to be proactive in understanding the industry processes rather than relying on others to guide them at every step.