Ghanaian singer Adina believes that for highlife music to thrive, music consumers need to develop a genuine love for the genre. Despite her ventures into various musical styles, highlife remains close to her heart due to her upbringing. Speaking to Kwame Dadzie on Joy FM’s Showbiz A-Z, Adina emphasized that while there are many ways to promote highlife, consumer support is crucial.

She stated, "When people release highlife music, it should be embraced. In Ghana, most people follow what's popular, so if a genre gains popularity, that's what gets promoted. Let's intentionally promote highlife music. The more we do, the more appealing it will become to younger generations. Most artists just want a hit song, so if the industry supports highlife, it will encourage more musicians to pursue it."

Adina stressed the need for intentional support from both the industry and consumers to foster a love for highlife music.

Music producer Justice Oteng, also known as Wei Ye Oteng of Drumline Studios, echoed this sentiment, highlighting the influential role producers play. "Producers set the pace. If we push certain beats and trends, musicians will follow, and it can create a movement. That's how Azonto was made," he explained.

Additionally, Bessa Simons, President of the Musicians Union of Ghana (MUSIGA), announced that starting next year, MUSIGA will award special prizes to winners of the highlife category in the Telecel Ghana Music Awards. Dada Hafco, another panelist, suggested elevating the Highlife Song of the Year category to the highest award of the scheme to boost interest in highlife.

The discussion on preserving highlife has gained momentum following UNESCO's move to designate highlife as an intangible cultural heritage of Ghana and the global rise of Afrobeats. Highlife advocates in Ghana see the genre as a key to regaining international recognition for Ghanaian music.