An African beauty pageant is breaking tradition to make this year’s competition stand out.

Miss Côte d’Ivoire 2025 has introduced a new rule banning contestants from wearing weaves, wigs, or hair extensions during the preselection stages. Instead, participants must showcase their natural hair—whether long, short, braided, or shaved.

In addition to the hair policy, the pageant has slightly lowered the minimum height requirement from 1.68 meters to 1.67 meters and increased the age limit from 25 to 28 years.

The organizers say the move is aimed at promoting natural African beauty and encouraging women to embrace their authentic selves rather than relying on artificial enhancements.

Victor Yapobi, president of the organizing committee, cited past Miss Universe contestants who confidently wore short natural hair, proving that beauty is not limited to a particular standard.

The decision was also influenced by Marlene Kouassi, the 2022 Miss Côte d’Ivoire winner, who competed with short hair. The initiative seeks to inspire self-acceptance and confidence among contestants.

Kouassi, Miss Cote d’Ivoire in 2022

The crowning of the Miss Cote d’Ivoire 2025 will take place on June 26, 2025.