Chief Executive Officer of Farmhouse Productions, Ivan Quashigah, is certain that Ghana will soon become the hub of filmmaking on the African continent.

He believes that the nation's film sector has enormous potential and requires significant investment.

Mr. Quashigah has a strong conviction that the National Film Authority's present initiative would advance the growth of the film industry.

“Corporate organisations should also look at the film sector. It’s going to be a very vibrant film industry. The structures that are being put in place, led by the National Film Authority, will make Ghana the hub of film production in Africa. Corporate organisations should look at the film area as a space they can work with,” Mr. Quashigah indicated.

“Corporate organisations should also look at the film sector. It’s going to be a very vibrant film industry. The structures that are being put in place, led by the National Film Authority, will make Ghana the hub of film production in Africa. Corporate organisations should look at the film area as a space they can work with,” Mr. Quashigah indicated.

During the third edition of Joy FM's Showbiz Roundtable in Accra, the Creative Director expressed his views. The thought-leadership program delved into the dynamics of sponsorship within the creative space.

The CEO of Farmhouse Productions highlighted that, in recent times, the movie sector has seemingly been overlooked compared to other creative sectors. Nonetheless, he expressed optimism that the tide is turning, urging businesses to consider investing in the film industry.

He also mentioned the Film Authority's comprehensive product placement packages, which corporate Ghana can leverage at discounted rates.

Mr. Ivan Quashigah remained hopeful that with the right investments in the movie industry, Ghana will advance significantly as a major player in film production on the continent and even beyond.