During the recent Pulse Chat Session at this year's African Music Business Dialogue, Afrobeat sensation Mr Drew provided a sneak peek into his upcoming musical endeavors.The dialogue, centred around 'Why Content Creators are the New Taste Makers in Music Marketing,' occurred on Friday, March 22, 2024.

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Mr Drew, brimming with excitement, shared his plans to unveil fresh tracks and an EP in the coming months, setting the stage for eager anticipation among his fans."I've got an EP coming in May. I've got a single coming in a few weeks, in about three weeks, so watch out; it is going to be lovely," he revealed during the discussion. Speaking on the dialogue's theme, Mr.

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Drew emphasised the crucial role of content creators in expanding the reach and impact of music.He highlighted their talent for interpreting songs in unique ways, adding layers of meaning that may elude the artist's original vision. "Content creators have a way of reinterpreting our songs or our music in a way that the artiste couldn't."You have them interpret the songs in a way that somebody will fall in love with it.

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Or we have someone who will break down the songs in a certain way and look at it, then people begin to and be like, oh that is why he said this at this point, or he sang this part the way he sang it." Mr Drew also stressed the importance of a clear vision and strategic planning for musicians, advising them to understand the desired trajectory for their songs and the target audience they aim to engage even before distribution begins.

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"Even before you start distributing, you should have a plan, how big you want your song to be, the kind of people you want to reach," he advised. As excitement mounts for Mr Drew's upcoming releases, fans and music enthusiasts eagerly await the arrival of his latest musical creations, poised to captivate audiences worldwide.

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The discussion at the African Music Business Dialogue also featured insights from other notable speakers such as Endurance Grand and Official Starter, with moderation by Gideon Nicholas Day. Together, they underscored the evolving role of content creators as pivotal influencers in modern music marketing.

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