A rising star in the Ghanaian Afrobeats scene, Olivetheboy, has officially signed a groundbreaking contract with Sony ,Music's Columbia Records under the subsidiary, Bu Vision Ent.

This momentous collaboration places Olivetheboy in the esteemed company of African icons such as D’Banj, Davido, Wizkid, and the legendary Angelique Kidjo, who have all partnered with Sony Music.

The partnership, orchestrated by Bu Vision founder and Columbia's Executive Vice President Bu Thiam in collaboration with Olivetheboy's management team, Loop Music/FulLCircL Management Ltd, was formally established over the weekend.

The official unveiling of this significant union is scheduled for Friday, August 24, 2023.

Olivetheboy caught the attention of Sony/Columbia Records through Bu Vision in May 2023, following the global success of his hit single, "Goodsin."

The track garnered immense recognition, ranking as the most-streamed Ghanaian single of 2023 and solidifying Olivetheboy's status as one of Ghana's hottest artists this year, according to Chartmetrics' midyear report.

Columbia EVP Bu Thiam personally visited Ghana in June, finalizing the transformative deal last weekend after three months of negotiations.

Under the new partnership, Bu Vision will oversee Olivetheboy's A&R (Artists and Repertoire), while Sony/Columbia Records will manage all aspects of licensing, promotion, and distribution for his creative works. Notably, Loop Music/FulLCircL Management Ltd is expected to retain ownership of Olivetheboy's recordings, consistent with their current practices.

Olivetheboy's agreement with Sony/Columbia, the world's second-largest major music label, represents a groundbreaking development. This marks only the label's second venture into the Ghanaian market, having previously signed Gyakie in 2021.

Beyond solidifying Olivetheboy's stature as a leading African talent, this achievement contributes to Ghana's rapid ascent on the global music stage.