Ghanaian musician Diamond Michelle Gbagonah, known as Michy GH, has emphasized the financial rewards of the social media space.

In an interview with the media, the influencer highlighted that social media can indeed provide a substantial income for those who choose to leverage it.

Michy GH described her Instagram page as her virtual office, dedicated primarily to business.

“It does. I keep saying, when you see someone making a good living off social media, it’s true. You must choose what you want to do,

“If you come to my page, apart from the music that we are promoting, there is nothing on there apart from adverts. My page is for business. I don’t even wish birthdays. I’ll do it on my snapchat because this is my office so I want to keep it organized.

To her, “If there are potential clients or companies trying to check me out, you should see that every post, no matter how humorous, is an ad,” she stated.

She emphasized the organized and professional nature of her posts, treating each one, even humorous ones, as advertisements.

She discussed her approach to monetization, stating that she offers various advertising packages, ranging from single posts priced at Gh¢1,500-2,000, to year-long arrangements for which she charges up to 250k.

She justified these rates by the effort she invests in creating engaging content.

When considering collaborations with brands, Michy GH emphasized the importance of authenticity. She revealed that she assesses whether a brand is properly registered and approved by relevant authorities before partnering with them.

This approach, she believes, ensures her audience's trust and maintains her reputation in the industry.