The Deputy Chief Executive Officer of the Ghana Tourism Authority (GTA), Abeiku Santana, has announced that model and entrepreneur Hamamat Montia will soon be officially given a role to promote shea butter as part of Ghana’s tourism and cultural promotion efforts.

Speaking on Joy News, Abeiku Santana disclosed that Hamamat will be joined by award-winning musician Wiyaala and that the two personalities have already been engaged by the Minister for Tourism, Culture and Creative Arts, Dzifa Gomashie in this regard.

“Our sister Hamamat will be commissioned as a tourism ambassador for shea butter. Wiyaala also is coming on board. The Honourable Minister, Dzifa Gomashie, has engaged these personalities,” he said.

“Our sister Hamamat will be commissioned as a tourism ambassador for shea butter. Wiyaala also is coming on board. The Honourable Minister, Dzifa Gomashie, has engaged these personalities,” he said.

Hamamat Montia has earned global recognition not only through her modelling career but also for promoting shea butter and natural skincare products, an industry closely tied to the economy of Northern Ghana and largely driven by women.

Wiyaala is widely known for showcasing Ghanaian and African culture through her music, language, and traditional style, gaining international praise for her performances and strong cultural representation.

The move is part of a wider plan by the Ministry of Tourism and the Ghana Tourism Authority (GTA) to use influential Ghanaian personalities to promote local industries, strengthen destination branding, and highlight Ghana’s cultural heritage globally.

Shea butter is a skin superfood that comes from the seeds of the fruit of the Shea (Karite) tree and that is naturally rich in vitamins A, E and F.

One of the most viral moments from American streamer Darren Jason Watkins Jr, popularly known as IShowSpeed's Ghana visit occurred at the Shea Butter Museum, a private cultural space owned by beauty queen and entrepreneur Hamamat Montia.

During the visit, Speed received a traditional shea butter massage from a group of women.

As they massaged him, the women repeatedly chanted the phrase “Kuriya Kuriya,” which quickly caught the attention of online viewers, many of whom began asking: what does “Kuriya Kuriya” actually mean?

“Kuriya Kuriya” is a Ghanaian slang expression rooted in Dagbani culture, commonly found in Northern Ghana.

It originates from a traditional call-and-response chant sung by women while working together.

The call, “kuriya kuriya,” is usually answered with “kuri gen gen,” often followed by names or playful phrases.

Historically, Dagbani women sang this chant during communal activities or other group tasks. It was not religious or ritualistic, but rather a form of entertainment, bonding, and rhythm to make work feel lighter and more enjoyable.

When the American streamer Darren Jason Watkins Jr, popularly known as IShowSpeed, walked through the streets of Ghana on January 26, 2026, shouting his newly given Akan name, Barima Kofi Akuffo, few could have anticipated the cultural conversations that would follow.

Streaming live to a global audience of over 50 million, Speed’s visit to Ghana became one of the most talked-about moments of his African tour.

Known for his viral real-life streams from countries around the world, IShowSpeed has built a massive international following.

His African tour alone has taken him through Zambia, Ethiopia, Senegal, Rwanda, Morocco, Nigeria, South Africa, Angola, among others.

However, Ghana stood out, not just for the spectacle, but for the cultural exchange it sparked, particularly among Africans themselves.

Speed was unable to visit several other locations during his Ghana tour due to time constraints.

Still, his brief stay managed to open conversations about local languages, traditions, and cultural practices, proving that the tour was not only about showcasing Africa to foreigners, but also about Africans rediscovering and explaining their own cultures.

Shea butter is one of the most versatile products readily available on the market. Since ancient times, Shea butter has been used for moisturizing skin and also apply to natural locks to promote hair growth and prevent breakages and dandruff.

The buttery rich cream can also be used to prepare sumptuous local and international dishes.

Many studies show that it is especially good at penetrating the skin and contains 60% fat, making it highly emollient.

Thanks to some other special properties, it does more than moisturizing its anti-inflammatory and anti-ageing components right into the skin.

Did you also know that due that the skin superfood, when applied on saggy breast, can make it firm and perky? Yes, this is another great reason why women should buy 100% natural shea butter.

To use shea butter to help firm the breasts, warm the butter up between the palms of both hands and massage in a circular motion for about 10-15 minutes.

Let the shea butter sit on the breasts for another 15 minutes and then remove the excess butter with warm water or a towel.

Repeating this process three to four times weekly will improve the appearance of sagging breast.