Ghanaian actress and film producer Selassie Ibrahim has apportioned blame on  local television channels for the collapse of Ghallywood.

Her reason stems from her assertion that, the channels place premium on cheap foreign content over high-quality local productions.

A situation she said has rendered business model for Ghanaian filmmakers unsustainable.

In an interview on interview on Daybreak Hitz on Hitz FM, she expressed, “Look, the TV channels are not helping us. I'll say it again. I don't care what they think. I don't care what they say. I've said it before and they bashed me. But you know what? I will still keep saying it until they help us. You shoot content and send it to TV channels; they look into your eyes and tell you a thousand Ghana cedis [GH₵1,000] when I spent over $20,000 to $30,000.”

“Yet they go and buy movies that are 10 years old that had made their money out of cinema and everything.”

“You want us to sell it to you the same? Do you want to collapse [our businesses]? You've done it. You see the problem? When people say that, 'oh, Ghanaian film is dead,' my heart bleeds, but how many people can you explain to that it started from the TV channels because they killed our industry?”

Ibrahim also touched on a deeper cultural issue: the perceived Ghanaian bias against local content, which she believes is reinforced by television programming choices.

“Because when you go to Nigeria, you don't find them watching any Ghanaian movie. But in Ghana, anything foreign is fine; everything Ghanaian is bad. They will criticise. They will not go and watch. I can't figure it out. I don't get it? We don't know how to celebrate our own... and that is what has killed Ghana movie till today,” she stated.

Selassie Ibrahim, a key figure in the industry for decades, criticized the lack of support and the low acquisition fees offered to Ghanaian producers, contrasting it sharply with the readily accepted influx of foreign movies.

Ghana’s film sector, once vibrant in the early 2000s, has experienced a steep drop in output since 2015.

Industry watchers attribute this downturn to several factors, including low payments for TV rights, the rise of inexpensive satellite stations, and the absence of government policies that require broadcasters to air a set amount of local content—measures that countries like Nigeria and South Africa already enforce.

Ibrahim argues that reviving the sector largely depends on regulators and TV station owners introducing fairer pricing and adopting programming choices that genuinely support Ghanaian filmmakers.

Renowned Ghanaian actor Chris Attoh has shed light on his decision to focus more on the Nigerian film industry, citing the vast market audience and numerous collaboration opportunities it offers.

Attoh explained that his move to the Nigerian film industry was driven by the need for a broader market and a larger audience.While acknowledging the greatness of the Ghanaian film industry, he emphasised the inherent limitations due to its comparatively smaller size.

"At the time, the necessity was that you had to be in the Nigerian space if you wanted a bigger market or a bigger audience. Ghana was great, but the truth is Ghana is small, and if you are trying to get the attention of players beyond Ghana, not just Nigeria, you have to expand," Attoh expressed during the interview.

The actor commended Nigeria's vibrant film industry, highlighting the continuous production of films and the potential for collaborations. "Nigeria has numbers, Nigeria is making films every single day. I’m always looking forward to where we are collaborating instead of being separated," he added.

However, Attoh didn't shy away from addressing challenges in the Ghanaian movie industry, particularly the lack of mentorship and guidance. He believes this void has contributed to the industry's current problems.

"I don’t think it is a matter of not wanting to push ourselves growing up. We didn’t have the right mentors, we did not have the people who brought us up and would take your hands and say this is the way. And it’s become a thing that’s heavy on my heart," Attoh lamented.

Underscoring the importance of continuous learning, Chris Attoh shared his personal experience of overcoming challenges in the Nigerian film industry.He emphasised the need for actors to constantly update their skills, rehearse regularly, and expand their knowledge base.

"It’s like any other industry. It’s growing, it’s updating, and you need to constantly learn. It means every single morning you have to rehearse, it means reading outside your scope, and reading is one thing I keep pushing for, especially to our youth today," he stated.

Chris Attoh, known for his roles in global productions like 'Shuga,' "Single and Married," and "Inspector Bediako," continues to advocate for collaboration and the importance of mentorship in the African film industry.