Nanahemaa Adwoa Awindor, host of the well-liked television programme "Greetings from Abroad," has described how her daughter missed out on a significant project because of unfounded rumours.

Her daughter, popular singer and songwriter Jane Afia Awindor, popularly known as Efya, has been criticised online for her lifestyle.

The mother claims that the singer has suffered greatly in her career as a result of some of these rumours, which she has publicly denied. This can be extremely devastating and has a significant impact on the singer as well.

In an interview with Joy Prime's Prime Morning, she described how Efya was in the middle of a significant business deal but lost the project after the investor heard untrue, defamatory rumours about her.

“One of the instances we were working on a project, a huge project and this broke it, the project didn’t happen and as a mother, I’ll feel bad about it.”

Nana Adwoa Awindor, while shedding tears, spoke about her life, and Efya revealed that some investors who want to back the singer and invest in her talent occasionally change their minds after hearing some of these rumours about her.

“These are instances where you’re working on something, sometimes we’re working on something that should push her somewhere and these things come up, that’s why I was saying earlier that we have to be careful the way we do and say things because you never know the effect,” she added.

“If you’re an investor and you want to invest in somebody and you hear things about the person, whether it’s true or not, before you say jack you may have taken a step back to check it, so yes, it does affect us.”

She claims, though, that she constantly urges Efya to keep going, to pray, and to concentrate on her career because God has better things in store for her.

“I know my daughter, I just tell her not to follow it, just take it in and pray about it, it will die off.”

“Like I said, the better part of us is yet to come not what is gone, I don’t believe in that, I believe in what is ahead and is bigger and better, so we’re praying for her,” she said.

The mother of the singer who is also a Queenmother at Afigya-Kwabre in the Ashanti Region, further added that she has no regrets about Efya going into the music industry.

She pledged her support as a mother even if Efya decides to venture into something else.