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10th April 2025 8:56:35 AM
1 min readBy: Abigail Ampofo
Afrobeats sensation, Burna Boy has given an important advice to aspiring Nigerian musicians, urging them not to get caught up in the excitement of social media attention and local popularity.
In a viral post, the Grammy-winning artist warned that the buzz from Twitter polls and support on social media might seem exciting but doesn't necessarily lead to long-term career growth.
He advised Nigerian artists to focus on bigger goals rather than celebrating local chart positions, which may not bring much financial benefit.
He highlighted the difference in earnings from music streams depending on location.
For example, one million streams in Nigeria might only earn an artist about $300 to $400, while in countries like the UK, US, or in Europe, the same number of streams could generate $3,000 to $4,000 or more.
Burna Boy emphasized that reaching the top of Nigerian charts should not be seen as a major accomplishment if it doesn’t lead to significant income or international recognition.
He encouraged artists to aim higher, targeting global markets, or to consider diversifying their careers with other business ventures to secure financial stability alongside their music.
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