The newly elected President of the Chartered Institute of Marketing Ghana (CIMG), Michael Abbiw, has outlined his vision of enhancing professional development, elevating the institute’s reputation, and fostering greater involvement among members.

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Mr. Abbiw’s administration which is to be guided by the Agenda 5/5 Initiative, will span the next three years, and will be committed to transforming CIMG into a more dynamic and influential professional body.

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Speaking in an interview with JoyBusiness, he emphasized the institute’s priorities, stating, “There are three key areas that will be our prime focus: improving the environment of learning, elevating our image, and increasing member engagement.”

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To achieve this, Mr. Abbiw plans to introduce targeted programs that will attract more professionals into the institute while ensuring active participation from existing members. He believes that strengthening CIMG’s connections with the business community and policymakers will be essential to the institute’s growth and relevance.

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A seasoned marketer with over two decades of experience, Mr. Abbiw assumed office on February 13, 2025, succeeding Dr. Daniel Kasser Tee.

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Beyond his role at CIMG, Mr. Abbiw is the CEO of MGA Consulting Limited, a top-tier sales and marketing consultancy, and serves as Executive Director of Supreme Trust Brokers Limited. He also lectures in marketing at Methodist University and holds fellowships with both CIMG and the National Institute of Marketing Nigeria.

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Mr Abbiw will be assisted by the following individuals:

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Ama Gifty Amoah – National Vice-President

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Edwin Letsa K. Kpedor – National Secretary

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Dr. Francis Mensah Sasraku – National Treasurer

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Additionally, Hilda Peasah, Norrender Wordie Debrah, and Kwasi Kyere were elected as Council Members.

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