Nigerian star Yemi Alade recently signed a two-album deal with Universal Music France, after lengthy negotiations.
Talking to me on the BBC’s This Is Africa programme, she advised other African musicians to hold their nerve and have confidence:
“Anyone and everyone out there shouldn’t be in a rush to sign deals just because. I think the world is coming to Africa, our quality is increasing, especially musically, video-wise…
I’m happy that myself – and even you! – definitely have been the pioneers of the movement, holding the torch for African music and Afrobeats round the world.
The world is now listening and watching and trying to be part of this… and they are welcome, because that’s what we are here for!”